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Your Design Is Full of CRAP
How to use the four principles of graphic design to create images that engage audiences and make your organization look good As a 20+-year professional veteran of the graphic design field – most often...
View ArticleBranding case study: How New York Insight Meditation Center evolved to convey...
[this article first appeared in the DMA Nonprofit Federation Journal, September 2014] People are passionate about brands they feel connected to, and that doesn’t just apply to consumer products like...
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What is the difference between a logo, identity and brand?
The terms brand, identity, and logo can be can be difficult to distinguish. They mean different things, and I for one have been guilty of using them interchangeably. And if the brand...
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10 important considerations when evaluating a new or existing nonprofit logo
Let’s say your nonprofit is going through a rebranding, and it’s time to review logo options from your designer or design firm. The ensuing discussion can easily become derailed and devolve into a...
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Want to boost your nonprofit’s image? Try using branded images!
Every image you share says something about your organization. Your images can be completely random, or they can serve a higher function—supporting your overall brand. Your marketing materials should...
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Happy new year! A few professional and personal highlights from 2015
The post Happy new year! A few professional and personal highlights from 2015 appeared first on Stone Soup Creative.
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In the mood for a mood board
A Mood board is a tool that can be used during branding to help organizations get a sense of how their brand is evolving. Mood boards are a collage of: Colors Textures Patterns Images I’m a creative...
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With branding, history matters
We know that branding is a great way to uncover and define an organization’s authentic self. But did you know that some of the most authentic stories may come from the past? A group that’s growing its...
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5 simple ways to use infographics in your communications that will make...
If you dream of making your content more engaging so people actually read it, try adding some simple infographics. This engages the reader by making it easier for them to understand your point. It’s...
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10 things you should know about logos if you’re a nonprofit communicator
Can you answer ‘yes’ to any of the following problem statements about your logo? My logo has too many colors and it’s difficult to see or make it look good on different backgrounds My logo has a...
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